Although communication is the leader’s greatest ally, credibility is his or her greatest asset.  Like any asset, credibility has value that can be invested and redeemed – and must be protected at all costs.  When thinking of credibility, consider the root word of credit – or having credit with others.  When you need something from someone else – either an individual or a group of people – credit is a great thing to have!  Having credit usually stems from things you’ve done for others in the spirit of mutuality or a “give and take” relationship.  Credibility is also tied to words we use regularly to rate others, including ethical behavior, character, reputation… and trust.

Trust is the leadership bridge between my first two Big Eight points of communication and credibility.  For example, you can be a great communicator but if someone doesn’t trust you they are less likely to invest in you, believe you, follow you or vote for you.  People are less likely to “have your back” not knowing if you truly have theirs.  Others are hesitant when it comes to taking action at your behest which can result in lost opportunities or greater costs in terms of execution time or deployment of resources.

Credibility is # 2 in Friday’s Big Eight

Rich Drinon, M.A. has conducted thousands of leadership communication skills training and coaching programs for hundreds of executives and management teams throughout the U.S. and Canada over the past 29 years. More about Rich’s leadership communication coaching at: Drinon & Associates