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Here We Are Now, Entertain Us – Really? Campaign Communication Skills in the Reality Show Era

August 15, 2015

Professional 3 3836Candidate George Pataki, Former Governor of New York, said the presidential campaign is becoming a reality show.  The fact a lot of people don’t even know he’s in the race, proves his point.  Only those capitalizing on the “show time” nature of our new “reality show” world are getting their message across –even if the message is non-reality- ish.

Beginning with Gen X’ers spending hours watching music videos that flashed changing images every few seconds (shout out to Green Day) and television, Hollywood and advertising adapting to the engagement needs of younger viewers to the survivor, song or dance, apprenticeship or whatever-talent-you’ve-got-viewing age of Gen Y’ers  – people communicate much differently than they did way back in Pataki’s day and age of Governorship – 1996-2006.   Enter the Trumpster – King of the Reality Show and Rings Master of the Campaign Circus.   From throwing soundbite knockout punches at his competitors for the Republican crown, to having a super model wife on his arm (with a cute James Bond movie European accent) to helicopter rides for the kids at the Iowa State Fair – it’s show time.  I wonder if those are rides in his $7 million dollar Trump-worthy helicopter.  And if the kids will be exposed to free market capitalism propaganda videos during the ride (personally I hope so).

Today, to hold the viewers – and voter’s attention – you must communicate in a fast paced, entertaining and engaging manner, and be able to do so through a variety of electronic media.

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