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Rich’s Rule of Engagement # 8 – Be Persuasive

May 1, 2015

Some People Need Some Convincing – Be Persuasive!

Rich's Rules TitlecardGetting people on board with any given objective is one of the primary challenges you face as a leader.  You must persuade people to follow your lead.  Leaders employ different forms of persuasion, including:

  •  Manipulation – Pushing people’s emotional buttons for one’s self interests.
  • Coercion — Twisting people’s arms for one’s self interests.
  • Persuasion – Helping the person see how something is (ideally) in his or her best interest.

Most of the time, people will step up, get on board or follow your lead if they feel it’s in their best interest.  Those interests are generally driven by two basic human motivators – fear of loss and opportunity for gain.  It’s prudent for you to keep this in mind as you work to persuade others to collaborate in pursuit of a worthwhile objective.

Historically, there are three basic building blocks of persuasion, including credibility, logic and emotional appeal.  These blocks parallel your audience’s three basic needs for trust, understanding and comfort level with what you are proposing.  Your ability to mix these building blocks for maximum impact according to the audience and situation is what makes you a master of persuasion!

For this reason Be Persuasive is Rich’s Rule of Engagement # 8.  

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