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Effectively Speaking – Rich’s Rule # 15

January 6, 2015

Your first impression is composed of the following ingredients:

  • Non-Verbal 50% (Body Language and Facial Expressions)
  • Vocal 40% (Vocal Tone & Projection)
  • Verbal 10% (The Words You Speak)

During the first impressions phase people will notice what you say much less than how you say it through your body language or tone and projection of voice.  Or, you might say something poignant that gets the other person’s attention – depending on your verbal skill.

Eventually, however, your words will make up a larger portion of the equation.  Your words will be closely scrutinized and score or lose you points in challenging situations such as breaking the ice, inspiring change, resolving conflict or negotiating a deal.   It’s essential that you become highly skilled with verbal selection and delivery.

History and evolution show that communication – especially verbal ability – is the most important skill a leader can possess.

For this reason I’ve selected Master Word Selection as Rich’s Rule # 15.

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